I adore Pinterest. But you know, sometimes you pin something that, upon further reflection, you say to yourself…“What on earth was I thinking pinning that ugly thing?”
Therefore, you should perform regular maintenance on your Pinterest Boards.
Here is my mantra: Don’t just pin it and forget it.
So I’m going to tell you how to do housework on your Pinterest Boards.
I’ve got, I don’t know, 180 Boards or so. I have them alphabetized because I’m a bit anal like that. Sure makes it easier to find a board though!
So now I’m working on my boards, setting aside some time each day to deleting old pins that aren’t being repinned. Because you don’t want to keep duds on there.
You want to show the best of the best! The ones that get repinned the most.
So what to do first? Open up each board and click on each photo. See how many times it has been repinned, which is right there at the top next to Pin It.
I set an arbitrary number for myself. If a photo has been pinned in the single digits, it gets deleted. If it’s been pinned in the double digits, it stays. Occasionally I make allowances. But rarely.
Yeah, it’s tedious, but worth it in the long run.
To keep from being bored, I play a little game with myself. I try to guess if a photo has been pinned a lot or a little before I click on it.
Sometimes I’m REALLY surprised. Like one I guessed was pinned under ten times was actually pinned 545 times!
And then one I really thought was extra special gets pinned 2 times. And so it gets deleted.
You just never know.
Think of it like decluttering your home. Instead, you’re decluttering your Pinterest Boards.
Oh, and be VERY careful about deleting entire Boards. I deleted a Board one day and lost about 10,000 Followers. Just wasn’t thinking!
Here’s something else. In the beginning, I wanted to put “cutesy” names on my boards. Like for bedrooms, I had “Now I Lay Me Down To Sleep.”
What’s wrong with that?
No one on earth is going to Pinterest search and typing in: “Now I Lay Me Down To Sleep.”
So I’ve gone in and made everything obvious. That Board is now just Bedrooms.
Cozy Kitchens became merely Kitchens.
You want to think of what people will be searching for, and make it as easy as possible for them. Which means there’s far more likelihood your boards and pins will come up in their search.
And something else I’ve learned, it really is true what they say: Vertical and tall pins get repinned A LOT more than horizontal pins as I’m doing housework on my Boards.
Folks, Pinterest is big. And it can bring you a lot of traffic. I get well over 2 million monthly views on Pinterest. That breaks down to around 52,000 daily impressions.
Occasionally change the cover photo on your boards.
Pin regularly. And not just your own stuff. Make it a habit to pin from other places.
When posting your photos, make sure more are vertical rather than horizontal. And when pinning, use the same strategy.
Go in and delete pins that aren’t getting repinned. Do a little housework and decluttering.
Keep a watch on your Pinterest Analytics so you’ll know what kind of posts are popular. Then you know what readers really want.
So keep your Pinterest Boards visually nice and tidy and it will be the gift that keeps on giving.
Here are my Pinterest Boards.
And here’s some more Pinterest tips for you…